The problem with the fashion industry can be summarized by the sheer amount of waste produced in the system. As an industry, it’s the 4th largest producer of waste in the world. The major processes that contribute to the problem are the production ( the fibers used), the consumption, and the disposal. The current model of the fashion industry has been coined by the term “fast fashion”. The “fast” refers to the incentive companies have to produce low-quality clothing. If the cost is cheap and the quality is low, consumers will wear out their clothes faster and will have to buy new ones more frequently. As a result, in America alone, the average person will throw out 81 pounds of clothing this year. That amounts to 26 billion pounds of textiles and clothes ending up in landfills! This staggering amount is only growing as the world catches up to America’s levels of consumption.
What we're doing about it and how YOU can help:
We source our products with recycled fibers and materials as well as high-quality pre-owned clothing. Our primary source of recycled clothing will utilize the ever-growing waste of plastic bottles. In essence each shirt or garment you buy recycles about 8 water bottles & up-cycled fabric. How cool is that?!
Great you've found a company that sells sustainable clothing, how else can you help the environment? We'll funny you ask. Our parks and public spaces are a great place for us to escape and enjoy. Unfortunately, there are people who chose to disrespect these places by littering. Knowing the good citizen you are, join us every month as we clean up a selected park or public space. Dates and locations will be posted on the clean ups page!
Midwest At Heart
"Ope", as you can tell from our name, we are a Midwest Outdoors company. What does that even mean, you ask? We noticed that most outdoors brands are focused primarily in the West Coast and East Coast and don't pay not much attention to us here in the Midwest. We want to show that there is plenty to appreciate and discover here in America's Heartland!