The problem with the fashion industry can be summarized by the sheer amount of waste produced in the system. As an industry, it’s the 4th largest producer of waste in the world. The major processes that contribute to the problem are the production ( the fibers used), the consumption, and the disposal. The current model of the fashion industry has been coined by the term “fast fashion”. The “fast” refers to the incentive companies have to produce low-quality clothing. If the cost is cheap and the quality is low, consumers will wear out their clothes faster and will have to buy new ones more frequently. As a result, in America alone, the average person will throw out 81 pounds of clothing this year. That amounts to 26 billion pounds of textiles and clothes ending up in landfills! This staggering amount is only growing as the world catches up to America’s levels of consumption.
What we're doing about it:
We can help slow this down by purchasing high-quality clothing built to last the long haul. With the research in premium materials and high-quality sourcing, our hope is that each shirt you purchase from us will last you a lifetime.
Park Clean Ups
Great you've found a company that is trying to be sustainable. How else can you help the environment? Well, funny you ask. Our parks and public spaces are a great place for us to escape and enjoy. Unfortunately, there are some who chose to litter. Join us every month as we clean up a selected park or public space in the Saint Louis Area. Dates and locations will be posted on the parks clean ups Facebook page! Also if you have any suggestions or would like to lead a clean up in your area, please send us a message at firstname.lastname@example.org
Midwest At Heart
"Ope", as you can tell from our name, we are a Midwest Outdoors company. What does that even mean? We noticed that most outdoors brands are focused primarily in the West Coast and East Coast and don't pay much attention to us here in the Midwest. We want to show that there is plenty to appreciate and discover here in America's Heartland! This brand is a celebration of all the quirky things that make us unique as well as a source of inspiration for others get outside. An adventure doesn't have to be so far from home!